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YAC-YAK - SEPTEMBER 1





 

PUBLICATIONS
 

 

New Booklet Explores Generational Differences

The National Young Agents Committee recently released “Beyond the Boomers: Targeting the Incoming Generations,” a booklet offering an overview of the characteristics of the four current generational categories: seniors, baby boomers, generation Xers and millenials. More importantly, it encourages agency principals to look beyond their own category for both customers and employees.

he booklet provides fresh insight about generational bias and triggers discussions about how agencies can better attract and retain quality professionals of all ages. To download a PDF of the brochure,  click here. Email katie.cosgrove@iiaba.net  or call 1-800-221-7917 to learn more.

Join the Movement
Trent Spake, CIC
YAC Public Relations and Communications Committee Chairman

This year, IIAG's Trusted Choice® committee has placed emphasis on educating agents about how to embrace the brand for independent insurance agents. Trent is the Young Agent's representative on the committee and has written this article for Young Agents with the committee's goal in mind: EDUCATION. 

Trusted Choice® is an innovative marketing brand developed exclusively for IIABA members to help consumers understand the benefits independent agents offer:  choice, customization & advocacy.  The brand leaves the customer thinking of "value".  As a Trusted Choice agent, you have choices in the products and services you offer.  Through this, you are truly acting as a trusted advisor offering your clients a choice when purchasing a very complex product.  When doing business with a Trusted Choice® agent, consumers know that their insurance advisor is committed to excellent service and superior ethics. 

Choosing to be a Trusted Choice®  agent can help you survive during a hard market, attract and retain good employees and carriers, and grow your market share.   As a Trusted Choice agency, you will be listed on the Trusted Choice web site.  The site's agency locator allows consumers to find you and your agency.  This will serve as one more source of leads.  Trusted Choice will instill confidence in the consumer when purchasing insurance products from the agent/broker and help that agency stand above his captive agent competition. 

For more information on Trusted Choice, visit www.TrustedChoice.com .

 

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Independent Insurance Agents of Georgia,
3186 Chestnut Drive Connector . Doraville . GA . 30340 . 1-800-878-6487  . 770-458-0093 . www.iiag.org